Coffee Shop
In this project, we took a coffee shop and turned it into something extraordinary. By understanding the brand and its customers, we designed a space that offers much more than coffee—it’s an experience people want to be part of.
Using tools like customer journey mapping and mood boards, we shaped a place that’s sustainable, serves exceptional coffee, and feels just right for young professionals and students in the vibrant Netherlands market.
Using tools like customer journey mapping and mood boards, we shaped a place that’s sustainable, serves exceptional coffee, and feels just right for young professionals and students in the vibrant Netherlands market.
Insights/Research
We began by studying the coffee market in the Netherlands, with a focus on Amsterdam’s sustainability plans. This helped us understand the growing demand for specialty coffee and eco-friendly businesses among young professionals and students.
Inspiration/Concept
Drawing inspiration from Amsterdam’s sustainability goals, we developed a concept for a coffee shop that supports a circular economy. The focus was on creating a space that encourages conversations about the environment and the future, while promoting sustainable practices.
Style Definition & Feedback
We defined a modern, minimalist style using sustainable materials and renewable energy. After receiving positive feedback from our client, we proceeded to refine the design, incorporating the branding and final layout.
Implementation
In this phase, we focused on practical implementation, ensuring waste reduction, recycling, and contributions to the local economy and environment. All while staying true to the original design concept.
Finalizing Details
We created a detailed brand guide and marketing strategy to position the coffee shop uniquely in the market, ensuring it stood out in Amsterdam’s competitive coffee scene.
Development & Delivery
We delivered the complete package, including blueprints and visual renderings, to ensure the coffee shop aligned with the client’s values, the city’s sustainability vision, and the needs of the target audience.
Project Highlights
- 50 seats for coffee lovers
- 2 office spaces
- 15 co-working desks
- 250 sqm freelance area
- Rooftop bar and garden
- Event-adaptable space
- In-house food production greenhouse
- 85% recycled materials used